Dear Reader,

What is creativity?   We aspire to it, encourage it, and stand in awe of it.   It is one of our highest-valued intangible qualities.  We can all recognize failed creativity when we see it!   It’s usually posted on the news for humor.

All of this makes me wonder – is there a place for creativity in technology?

Apple computer has turned  “creative” into a profitable job.  Steve Jobs is so profitable at being creative that Apple’s Stock drops when he is on sick leave.  Indeed, Apple’s beauty draws us in — grabs viewer so quickly that they lose their breath — sometimes in an audible gasp.  It’s arresting.  “I just had to have it.”   A price can be set on it.

Computer graphics and animation have revolutionized multimedia.   An entire company, Pixar Animation, has earned twenty-four Academy Awards, seven Golden Globes, and three Grammys, among many other awards and acknowledgments. Its films have made over $6.3 billion worldwide. [1]

So with the weight of the argument in favor of all of this, is it possible to ask the question: have we lost anything?

When I went to my friends’ home and hand-made my homemade bread, they had never tasted anything as good — even the bread machine couldn’t come close.   Science says that the differences between digital and vinyl recordings are not discernible by the human ear yet music lovers swear that the new recordings have lost something.

In the first days of animation, people hand-drew every frame.   Prior to that the limitations of hand-drawing proved no handicap for such artists as M.C. Eshcher and Leonardo DaVinci.  Both of these men utilized “technology” in their art in the form of incorporating mathematics.

Does the phrase, “they don’t make them like that anymore” fit?

Notes:

1. http://en.wikipedia.org/wiki/Pixar

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